Referrals are a great way to reach potential new clients who may benefit your service and the beauty of them is that it doesn’t cost you anything but time to nurture your existing business relationships.
I tell my clients’ referrals should NEVER be relied on 100% to grow your business as this is too risky. You need a few core business strategies to help you consistently grow your business as new clients come from multiple sources.
I prefer to see referrals as an unexpected gift to my business and recommend you do to, as it’s an opportunity for you to enroll a new client.
Here are what I have experienced as the top 3 business benefits of getting referrals.
1. Free promotion
It’s free promotion of your business without you having to pay for adverts or spend huge amounts of time networking.
2. Build your brand reputation
As people are out in the business community promoting you, they are also helping to build your brand reputation and trust among your target audience. The more likely people are to contact you to learn more about your services.
3. A warm introduction is easier to convert into a client
When people recommend your business to potential clients, they contact you because they want to find out more details about how they can actually work with you. As they have already had a warm introduction to you and actually taken the time to reach out, they are more likely to invest in your services.
3 Smart Ways to Get More Referrals for Your Business
1. Make it easy for your business associates to refer new business to you by helping them clearly understand what you do and who you help with your services.
2. Help your business associates by recommending them to potential clients who you feel will benefit from their work.
3. Become an expert in your niche don’t be afraid to specialise. You can’t serve everyone, you’re not here to serve everyone and do what you do best and focus on promoting that service to attract your dream clients.
Create the Life of Your Dreams
I hope these tips serve you as they are something I do weekly and they have created the firm foundation I have in my life and my client’s life and my intention is they support you on your journey too.
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Love and Light Charmaine xx
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